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Marketers must quantify the value of products, customers, and distribution channels––all under various pricing and promotional scenarios.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Nikolas Bentel
nikolasbentelstudio.com
of demographic or behavioral commonalities that might unite your prospects.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Brett Bivens • The Consumer Subscription Roll-Up Opportunity
Companies commonly look at their performance in aggregate.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
measure the adequacy and effectiveness of the systems that provide customers with reasons and opportunities to buy their products.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
careful distinction between prospect and customer value.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Brian Balfour is recognized as a growth expert. He has started and grown multiple VC-backed companies with millions of users and is the former VP of Growth at HubSpot. Brian runs a terrific blog discussing the latest growth strategies and techniques (http://www.coelevate.com) and leads masterclasses on the topic at http://www.reforge.com