Sublime
An inspiration engine for ideas
The historian David Edgerton, in his book The Shock of the Old, describes the lines along which much contemporary popular thinking about technology tends to run. Obsessions with the technological standouts of the twentieth century—flight, nuclear power, the birth control pill, the internet—are shaped by a myopic and linear view of history, one pred
... See moreSara Hendren • What Can a Body Do?: How We Meet the Built World
“Patents per researcher” has been falling for most of the twentieth century.
Tyler Cowen • The Great Stagnation: How America Ate All The Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better: A Penguin eSpecial from Dutton


Chris Dixon • NFTs and a Thousand True Fans
Evan Williams, cofounder of Blogger, Twitter, and Medium, echoes Hauptly’s formula for innovation when he describes his own approach to building three massively successful companies: “Take a human desire, preferably one that has been around for a really long time . . . Identify that desire and use modern technology to take out steps.”
Nir Eyal • Hooked: How to Build Habit-Forming Products
This is the first thesis of the book. Most consumers are simultaneously neophilic—curious to discover new things—and deeply neophobic—afraid of anything that’s too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.