Sublime
An inspiration engine for ideas
One of the main tenets of prospect theory is that people don’t evaluate things in absolute terms. They evaluate them relative to a comparison standard, or “reference point.”
Jonah Berger • Contagious: Why Things Catch On
numerical case, it is the average outcome in the relevant category. Both contain an intuitive prediction, which expresses the number that comes to your mind, whether it is a probability or a GPA. In both cases, you aim for a prediction that is intermediate between the baseline and your intuitive response. In the default case of no useful evidence,
... See moreDaniel Kahneman • Thinking, Fast and Slow
we think that choice engines have a significant advantage over human advisers: they are much easier to audit.
Cass R. Sunstein • Nudge: The Final Edition
So good choice architects not only have to pick a standardized way to measure but also need to think carefully about how to report the findings, so that Humans do not get confused.
Cass R. Sunstein • Nudge: The Final Edition
Byrne Hobart • How Many Trillion-Dollar Companies Should There Be?
repeated, attribute by attribute
Cass R. Sunstein • Nudge: The Final Edition
Gavin de Becker had written a great book on the topic—The Gift of Fear.
Barry Eisler • The Killer Collective
Nudge.