Sublime

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those who light the path

strengthens the deepest values of a collective group.

Speak sincerely to your audience, and people will want to listen to your message and root for and contribute to the success of your idea.

“The greatest communicators of all time,” says communication expert Nancy Duarte—who has spent her career studying the shape of superb presentations—start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.”

are the ones who change the world.

Watch Nancy’s TEDx video that presents her sparklines analysis of how Steve Jobs introduced the iPhone. Watch for what she views as Job’s top four dramatic techniques: repeatable sound bites, shocking statistics, evocative visuals, and memorable dramatization.

Change typically doesn’t happen without a struggle. It’s hard to convince people to move away from a view that is comfortable or widely held as true, or change a behavioral pattern that has become their norm.

One of the things that surprised me the most was to see that for any piece of work being shared, designers would put together a keynote deck for it. It could be the smallest thing, like a quick look at the latest work progression, or big presentations, of course. At Apple, designers use the power of storytelling to influence others, instead of just