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Here are the most common mistakes and the most important best practices marketing needs to adopt as they work with sales to convert interest into revenue. The Most Common Mistake: Don't Pass All the Leads to Sales
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
amazon.com
What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think.
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Be Your Customer’s Most Valuable Partner
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
top performers mastered working with others in three areas: advocacy, teamwork, and collaboration.
Morten T. Hansen • Great at Work: How Top Performers Do Less, Work Better, and Achieve More


