Sublime
An inspiration engine for ideas
who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
What are their desires (clear visible outer goal)?
What internal limiting beliefs are holding them back
(inner arc)?
What experiences can you give them that will move them closer to you, and the solution to their problems?
Solving problems for your POP is less about givi... See more
In their Mind Movie, Natalie and Glen defined the number of customers they wanted to attract and who those customers would be. They described the respect of their industry peers and plotted out what they would do once their business was a success, such as the restaurants where they would eat and the family holidays they would take. Finally, they wa
... See moreJoe Dispenza • Becoming Supernatural: How Common People are Doing the Uncommon
A hero goes “on the road” in search of one thing and winds up discovering something else — himself. Thus Wizard Of Oz; Planes, Train and Automobiles; Star Wars; Road Trip; and Back to the Future are all basically the same movie.
Blake Snyder • Save the Cat: The Last Book on Screenwriting You'll Ever Need
OPENING (page 1-3):
Daniel Calvisi • Story Maps: How to Write a GREAT Screenplay
by looking into the heart of the protagonist and discovering his desire, you begin to see the arc of your story,
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Set-up (including mini inciting incident) Confrontation (conflict ending in crisis point) (Climax and) Resolution.