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Use Facebook as a distribution channel.

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The main goal of all marketing tactics should be to get away as soon as possible from “broadcasting a general message to a wide audience” and move to a highly individualized face-to-face dialogue between prospect and partner.

David H. Maister • Managing The Professional Service Firm

Michel Erler

@michelerler

I'm a product designer interested in the decentralized web – currently working as Product Design Lead at Parity Technologies. Other interests of mine span cities, longevity and liberalism in the 21st century.

Story-Powered Promotion (SPP)

An SPP is a self-contained automated promotion around a single big idea, theme, or marketing hook. For this reason, it’s very focused and precise.

SPPs are a mechanism through which we monetize attention for evergreen offers, and they’re triggered by individual behavior. An SPP will never be sent to everyone at the same ... See more

Ross Simmonds, CEO of Foundation, has a simple formula that I like to follow: focus on brevity on Twitter and longer posts with a story attached on LinkedIn.

Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage

Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Business: Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing

Tom Kenemore

amazon.com

Cover of Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Business: Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing

Harvard, a Media Company | The Generalist

Mario Gabriele readthegeneralist.com

The Corporate Blogging Book [Updated Edition With a New Preface]

Debbie Weil

amazon.com

Cover of The Corporate Blogging Book [Updated Edition With a New Preface]

take content that is popular for you on Twitter (or in other places) and tailor it for LinkedIn.