Sublime

These goods are the least expensive way to gain temporary entry to a particular consumer class—for example, Gucci belts cost $450, while one of the brand’s bags could easily set you back $3,500.

Basics are versioned with pricing that reflects it, consistent photos and videos of each style and color combination, a wide array of models, guidance based on actual measurements of what would fit better, subscriptions, descriptions that people actually can decipher, and size, style, color, and version all being on a single page.

7 out of  a16z ’s latest Marketplace 100 are resale marketplaces.  2 of these 7 are in the top 10 (GOAT, StockX).  Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).