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BOOKS AND MOVIES A Mindful Carnivore, Tovar Cerulli Big River, documentary film Eating Animals, Jonathan Safran Foer Fat Head, documentary film Food, Inc., Karl Weber Food, Inc., documentary film Food Rules, Michael Pollan In Defense of Food, Michael Pollan Inflammation Syndrome, Jack Challem King Corn, documentary film Perfect Health Diet, Paul an
... See moreDallas Hartwig • It Starts With Food: Discover the Whole30 and Change Your Life in Unexpected Ways
Our recommendations are based on the protocols that have been effective for our clients. Getting positive results from one client is good, but getting similar positive results from a thousand clients truly confirms the efficacy of the protocols and suggests that they will produce reliable
Dallas Hartwig • It Starts With Food: Discover the Whole30 and Change Your Life in Unexpected Ways

Food freedom happened when I took the time to ask myself what I really wanted and made a conscious, deliberate decision in the moment.
Melissa Hartwig Urban • The Whole30's Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food
Food freedom is realizing I can have anything I want, any time I want it . . . and in the moment, simply honoring whether or not I really want it.
Melissa Hartwig Urban • The Whole30's Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food
It Starts With Food: Discover the Whole30 and Change Your Life in Unexpected Ways
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and everything changes. You used to feel guilty about the treats you ate because it felt like you were “cheating” on your diet, or you mindlessly ate it up so fast it barely registered, or you lost control and overconsumed,
Melissa Hartwig Urban • The Whole30's Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food
Create each meal around your protein source.
Dallas Hartwig • It Starts With Food: Discover the Whole30 and Change Your Life in Unexpected Ways
Since most of the micronutrients, fiber, water, protein, and fat have been processed out of these foods, your body gets lots of calories but still doesn’t feel nourished—so you overconsume.