Sublime

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more

After all, not to be corny, haven’t we all become selective autobiographers in the digital age as we curate our lives for our own audiences of any size—cutting away from the raw fabric of our lived experience to reveal the shape of the story we most want to tell, whether it’s on our own feeds or the world’s stage?

I think that this whole smartphone scrolling, content consuming, ubiquitous posting, Extremely Online thing is going to go the way of the Fedora, or the Marlboro smoked at cruising altitude in economy class. In the end it is all going to fade. This may not happen for a good number of years, but I truly believe it will happen. I think we’ll look bac... See more

The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.