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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon • The Challenger Sale: Taking Control of the Customer Conversation
John Ruhlin, John Kane, Jon Vroman, and Hal Elrod, thank you for your friendship, inspiration, and support through this writing journey.
Justin Donald • The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
Challenge customers’ assumptions. Catalyze action. Scale across customers.
Matthew Dixon • The Challenger Sale: Taking Control of the Customer Conversation
