Sublime

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

Traditional publishers and social networks will have to compete with self-serve platforms to offer creators the best growth, monetization, and infrastructure. That’s a win for audiences who get more diverse content, as well as creators who get a more stable career path.

-Poll the audiences to find what matters to them.-They r olled out their own brand-safe video network, so marketers can buy across trusted content. -Hold Powerful People Accountable and Expose the Truth.

Under the pressure of our higher standards, we’ve learned to compress the coal of social media into diamonds of micro-entertainment.

Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

Smashing, a new app curating the best of the web from Goodreads co-founder Otis Chandler, is now available to the public.