Sublime

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Nivi

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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 40 highlights

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Cover of ZAG: The #1 Strategy of High-Performance Brands

Brand Gap, Revised Edition, The

Marty Neumeier

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 34 highlights

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Cover of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Creative Destruction | Thomas Klaffke | Substack

creativedestruction.club

Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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Cover of Positioning: The Battle for Your Mind

You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets. Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.

Jason Cohen

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Incentive Architecture before Information Architecture - Abby Covert, Information Architect

Abby Covert abbycovert.com

Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework

Mik Kersten

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Cover of Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework