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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Marty Cagan • 2 highlights
amazon.com
product development process,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
by Frank Robinson (in 2001),
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
At @linear we optimize for solving customers problems & craft – not A/B tests, internal frameworks/OKRs.
To optimize for craft, give the builders control. To solve customer problems well, try to make the whole team have customer understanding.
Then combine these for the magic https://t.co/D1936hUMGt