Sublime

No matter how insignificant it may first appear, everything in life tells a story.

forensic investigator of small data, or emotional DNA—a hunter, almost, of desire—a

What people want today are trustworthy brands.

I look for patterns, parallels, correlations and, not least, imbalances and exaggerations.

contrasts between people’s day-to-day lives and their unacknowledged or unmet desires,

New ideas typically come from juxtaposition—combining two things that previously haven’t been combined.

I’ve come to realize, too, that my capacity to link a single observation with another across multiple countries in the course of building or rescuing a brand amounts to a strange skill of sorts.

searching for that one thing that will solve the puzzle, or provide the answer I need, even when I’m not sure what the puzzle consists of, or what it is exactly that I’m looking for.