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Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
amazon.com
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
amazon.com
Yancey Strickler argues that the way we see our self influences what we perceive as valuable - a concept he further expands through Metalabel and his idea of post-individualism.
Yancey Strickler • This Could Be Our Future by Yancey Strickler: 9780525560845 | PenguinRandomHouse.com: Books
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
amazon.com
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
