Sublime

Most important factor in marketing today is “level of nerdiness” Novices are turned off by terms they don’t understand, & nerds hate reviewing the basics And the internet has created like 100 levels of nerdiness you can go down on any given topic, making calibration difficult

I wrote this ad in like 2017 maybe. It made us so much $$$. I don't know how much we spent running it. But many millions. And I don't think anything out performed it. Seeing it still run and tons of other newsletters running basically the same ad. https://t.co/ya3CBokzRe