Sublime
An inspiration engine for ideas
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
sacks.substack.com • Your Startup Is a Movement
Marketing
Claudiu • 5 cards
Marketing
DJ Scruggs • 1 card
brand ethics
Emily Nabnian and • 5 cards
The goal of marketing is to create value for consumers.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
In the past "Brand Man" spent too much time in their office. One of this memo's goals was to hire assistants to do the office work so "Brand Man" could be field-checking on all products and execute field studies.
Sriram Krishnan • P&G Marketing Memo
Learnings are then applied to evolve a product's go-to-market plan. It's