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Institutions used to be the brand but for the past decade it has shifted – now people are more interested in hearing from the CEO of a company than the brand account on Twitter

Delian Asparouhov • Sorry, that’s not currently available.

Key is to understand what is endemic to their audiences. Idea of product-influencer-market fit. For example, Emma Chamerlain built a coffee brand around herself. See the beauty side of YouTube as a leading indicator of what this looks like. Micro/medium influencers.

Invest like the Best • Home | ColossusQuasar App

Smart Brevity: The Power of Saying More with Less

Mike Allen

amazon.com

Cover of Smart Brevity: The Power of Saying More with Less

After a few decades in which giant aggregators have become the dominant marketplaces while original media companies often seem relatively small, this framework is a reminder that the most successful marketplaces are always media marketplaces.

David Phelps • The promised land of the singing frog

Scott Belsky

Abie Cohen • 9 cards

Fiskars decided there was an opportunity to create community around a group of people who are passionate about scrapbooking and the tools they use in their hobby. Part of the process involved turning their blog over to customers—four lead “Fiskateers,” who sparked a scrapbooking movement that now includes store appearances and conventions. Letting

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

En même temps, en partant de rien, Olivier avait conscience du côté « évangélisation » qu’il devait imposer à sa démarche, d’où sa préférence pour un marketing viral.

Pierre Kosciusko-morizet • Priceminister - Toutes les entreprises ont été petites un jour: Toute entreprise a été petite un jour (LES CARNETS DE) (French Edition)

Amazon will become the default for far more people far more quickly. In that case, why give commoditized content producers anything more than peanuts? It is not as if they will suddenly stop producing the affiliate content, or if they do, not be replaced by others willing to.

Stratechery • Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies

Nous avons pour principe d’éliminer de notre budget la publicité payante et de réaffecter la majeure partie des dépenses que nous lui aurions consacrées au service à la clientèle et à l’expérience d’achat, laissant plutôt aux consommateurs le soin de créer notre propre marketing.