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The Content Code: Six essential strategies to ignite your content, your marketing, and your business
amazon.com
André Chaperon
andrechaperon.com
"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."
Ben Thompson • Platforms, Ecosystems, and Aggregators
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
amazon.com
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
Hal Varian, by the way, is the person who designed the Google ad auction. And it turned out he was only partially right about “information managers”. We call them influencers. But it was aggregators like Google that did the bulk of the heavy lifting. Computers can scale in ways that people can’t.
Gordon Brander • LLMs and information post-scarcity
In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
