Sublime

This is thanks in part to the fibrous matrix that the sugars are bound in, water, and other phytonutrients. Whole-fruit consumption is also self-limiting, because the fiber makes it more filling. For example, it would be quite difficult to eat five apples, but it’s a breeze to drink the sugar contained in five apples when juiced.

Shop the edges of the supermarket.30 Better yet, buy your food with as few middlemen as possible, as at a farmers market. Nearly everything from the middle of the supermarket has more sugar, more salt, more umami—generally by means that are not vetted, at least not in the long term. Chewing on sugarcane is to eating refined sugar as chewing on coca

But there is an even more insidious form of advertising called sponsorship and research. Big Food sponsors many large nutritional organizations. And then there are the medical associations. In 1988, the American Heart Association decided that it would be a good idea to start accepting cash to put its Heart Check symbol on foods of otherwise dubious

We need new eating methods to take account of the new ways we are being supplied with food.