Sublime
An inspiration engine for ideas

I remember a McKinsey women’s event where fifteen or twenty young consultants from the San Francisco office sat around a glossy oval table listening to a junior partner speak about her successful ascent. The topic turned to work-life balance, as it always did at such events, and she advised us as follows: If there is a household task where it matte... See more

Lana, Taylor and anti-institutional realignment
Recently, I watched the Grammys and learned more about Lana Del Rey. I had no idea she was friendly with Taylor Swift, or that she and Taylor shared the same producer. These women have been pop stars for over a decade: Taylor the establishment good girl; Lana, the anti-establishment shock and awe “othe... See more
Recently, I watched the Grammys and learned more about Lana Del Rey. I had no idea she was friendly with Taylor Swift, or that she and Taylor shared the same producer. These women have been pop stars for over a decade: Taylor the establishment good girl; Lana, the anti-establishment shock and awe “othe... See more
Katherine Boyle • Tweet
She ate one meal a day, at lunchtime—ham-and-cheese roll-ups drizzled with honey. Otherwise, she drank can after can of Diet Coke in the morning, and then about midafternoon she switched to mango margaritas, and the margaritas saw her out. She said this was pandemic behavior, but the only kitchen equipment she brought with her when she moved in was
... See moreKatherine Heiny • Games and Rituals
My boyfriend and I had just hired a nanny to spend three days a week caring for our baby, to do a kind of work that I’d been shocked to find intimately rewarding but also far harder than anything I’d ever tried to do for eight hours straight. We could afford to do this because a person can get paid more to sit in front of her computer and send a bu... See more
Jia Tolentino • Can Motherhood Be a Mode of Rebellion?
And now I finally had the chance to ask Brian Biel in person if there’s some secret formula behind Hillstone’s powerful allure—besides trying to avoid press, of course. Is it the napkins with buttonholes, just in case you need to affix one to your shirt like a spaghetti-eating character in Goodfellas ? Is it the fact that every location has a
... See moreAndrew Knowlton • Welcome to Hillstone, America's Favorite Restaurant
My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.
I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more
I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more
Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more