Sublime
An inspiration engine for ideas
The Book Academy by Luvvie Ajayi Jones
luvvie.org
Examples of people doing a great job with personal brands:
- Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.
- Independent - Bri Leever: Bri’s LinkedIn is a great example for
Brandy Cerne • My approach to not-icky, totally doable Personal Branding
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreBut over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).
André Chaperon


So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they becom... See more
The Marginalian • Networked Knowledge and Combinatorial Creativity
