Sublime
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WANG P’ANG says, “Everything changes into its opposite. Beginning follows end without cease. But people think everything is either beautiful or ugly. How absurd! Only the sage knows that the ten thousand ages are the same, that nothing is gained or lost.
Red Pine • Lao-tzu's Taoteching
“You shouldn’t be talking about a new
Cixin Liu • The Dark Forest (The Three-Body Problem Series Book 2)
The dialogue itself should tell the whole story. Your tags should be invisible.” “How do I make them invisible?” asked Junior. “Well, first of all, you don’t always need to use one.” “Ah.” “And when you do use one, only use two verbs: said or asked. No adverbs.” “That’s it?” “That’s it.”
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
Stick with the action—avoid the abstraction, that is the rule. When you prepare your argument, ask, "Am I abstracting or am I showing and telling as we once learned to do as children?" Remember, the power of the story is in its ability to create action, and to avoid abstraction. When someone abstracts in his argument to me, it requires me
... See moreGERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
When people speak in a very elaborate and sophisticated way, they either want to tell a lie, or to admire themselves. You should not believe such people. Good speech is always clear, clever, and understood by all. Simplicity is the consequence of refined emotions.
Leo Tolstoy • A Calendar of Wisdom: Daily Thoughts to Nourish the Soul, Written and Se
Simplex sigillum veri: the naked truth must be so simple and comprehensible that one can impart it to all in its true form without any admixture of myth and fable (a pack of lies)--in other words, without masking it as religion.
Arthur Schopenhauer • The Collected Essays of Arthur Schopenhauer (Unexpurgated Edition) (Halcyon Classics)
The trouble with too much talk is that it can constrict that valuable freedom and flexibility.
Max Gunther • How to Get Lucky: 13 techniques for discovering and taking advantage of life's good breaks
The second suggestion Vonnegut makes in “How to Write with Style” is “Do not ramble.” I won’t, as he said he wouldn’t, “ramble on about that.” The third is “Keep it simple.”