Sublime

After starting his account in 2009, Johnson quickly surmised two simple truths of the website: people came to see viral videos, particularly from regular people; and people liked to laugh, particularly at regular people.

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of type you’d see in magazines, anything that might look familiar to people. The goal, always, was real-world references. I was from suburban Philadelphia, so I named the fonts after stops on the Paoli Local—so Rosemont, Paoli, Ardmore, Overbrook. Steve thought city names were fine, but he asked why would we pick these little cities that nobody had