Sublime

I always had these little fictitious motivations that motivated me and got me to do such great work. So I sat down and designed the floppy disk, and Randy Wigginton (he was the guy just out of high school) and I came in every single day including Christmas and New Years for 2 weeks. I came in every single day leading up to, I think it was January 3

... See more

This PDF contains part of the infamous email thread where Steve is negotiating iBook pricing/access.

Ever since he left the apple commune, Jobs had defined himself, and by extension Apple, as a child of the counterculture. In ads such as “Think Different” and “1984,” he positioned the Apple brand so that it reaffirmed his own rebel streak, even after he became a billionaire, and it allowed other baby boomers and their kids to do the same. “From wh

... See more