Sublime

However, I never, ever forgot that once you’ve lost market share, you can’t get it back again so easily. And I was always going to protect our market share, no matter how much it cost. As a private company, we had a huge advantage over our publicly held rivals: we could spend years nursing along a new brand or spending to gather market share becaus

Clinique was launched just as inflation in the United States began to soar. In 1968, inflation rates hovered around 4.5 percent; over the next six years, they nearly tripled to over 12 percent.9 Common business strategy dictated that we raise our prices. I came to Carol to discuss pricing increases. Carol said no: she refused to raise Clinique’s pr

Back in my college days, I launched competing film clubs to reach a wider audience. I created Clinique specifically to compete with Estée Lauder. Competing against myself is an idea that never grows old. Who was going to compete with M·A·C? The answer, unquestionably, was Bobbi Brown Cosmetics.