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Lou Benesch
loubenesch.com
No trader or investor wanted to poke around suburbs to find out whether the homeowners to whom he had just lent money was creditworthy.
Michael Lewis • Liar's Poker (Norton Paperback)
lyel resner
lyelresner.com
8. First order irrational, second order rational (h/t Chris Paik)
Talia Goldberg • Distribution and conversion models for consumer startups
To sum up: An ounce of well-grounded personal trust in a business partner based on demonstrated generosity is worth many pounds of contractual guarantees and surety bonds.