Sublime

If you see more than about ten areas of contrast, you could end up with a page that is drawing the eye in too many different directions,

indicate in the navigation menu where the user is in relation to the rest of the website.

Each page should get attention with a promise of value, and must then proceed to deliver that value.

Ramsay’s first step is nearly always to trim the menu, usually from thirty-plus dishes to around ten. Think about that. Improving the current menu doesn’t come first. Trimming it down comes first. Then he polishes what’s left.

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

contains a search box and many links