Sublime
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Chris Garrett • ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Implement Yahoo! Web Analytics, Google Website Optimizer, or BT Buckets—and boom!—you have powerful clickstream, outcomes, experimentation, and behavior-targeting platforms at your service. For free!
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
most often used to replace long, unreadable URLs with more human-readable information.
Justin Cutroni • Google Analytics
enable e-commerce tracking for each profile.
Justin Cutroni • Google Analytics
Visual Website Optimizer or Optimizely for split testing
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
This form of tracking has become very much in vogue with the rising popularity of the ‘software as a service’ (SaaS) concept, and has been fuelled by the introduction of free, powerful and highly configurable analytics services like Statcounter (www.statcounter.com) and the very popular Google Analytics (www.google.com/analytics). Once the code is
... See moreCalvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Google Optimize 360, Adobe Target, Optimizely, VWO, and Mixpanel. Many
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
By customizing your JavaScript tag to collect intelligent metadata, you can significantly enhance the types of advanced analysis you do with your web analytics tool. For example, a newspaper publisher can