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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik • 1 highlight
amazon.com
enable e-commerce tracking for each profile.
Justin Cutroni • Google Analytics
Dor- I use Google Analytics for general website tracking and Wicked Reports for attribution
reporting
reporting
Use cookies or other tracking methods to record your visitors’ behavior.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
By customizing your JavaScript tag to collect intelligent metadata, you can significantly enhance the types of advanced analysis you do with your web analytics tool. For example, a newspaper publisher can
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more