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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Jony Ive 🍥
andrea • 7 cards
Selected work – David Anastácio
A comprehensive portfolio showcasing David Anastácio's diverse design work including branding, app design, creative direction, and visual identity projects across clients in tech, sports, music, crypto, and environmental sectors.
LinkJobs’s basic operating principles have become the stuff of legend: (1) imagine a product that is “insanely great,” (2) assemble a small team of the very best engineers and designers in the world, (3) make the product visually stunning and easy to use, pouring innovation into the user interface, (4) tell the world how cool and trendy the product is
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Steve used demo reviews to judge for himself whether features met this basic usability standard. When he gave me the specific feedback to remove one of the two keyboards from my iPad demo, it had a cascade effect toward greater simplicity.