Sublime

rather the remaking of attention into repetitive operations and responses that always overlap with acts of looking or listening. It is less the homogeneity of media products that perpetuates the separation, isolation, and neutralization of individuals than the larger and compulsory arrangements within which these elements, and many others, are cons

Marker is working at a moment when, in France and elsewhere, there is a growing sense of the deadening effects of a standardized and image-saturated culture.

For him, the 1990s opened onto a hyper-industrial era, not a post-industrial one, in which a logic of mass production was suddenly aligned with techniques that, in unprecedented ways, combine fabrication, distribution, and subjectivation on a planetary scale.

The conditions of communication and information access on an everyday level ensure the systematic erasure of the past as part of the fantasmatic construction of the present.

However, if one accepts that a meaningful notion of everyday life is inseparable from its fugitive anonymity, then it would be difficult to grasp what it might have in common with time spent in which one’s gestures are all recorded, permanently archived, and processed with the aim of predetermining one’s future choices and actions.

Amid the mass amnesia sustained by the culture of global capitalism, images have become one of the many depleted and disposable elements that, in their intrinsic archiveability, end up never being discarded, contributing to an ever more congealed and futureless present.