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startup founder: “our target audience is everyone” the product:

I'm a hyperlink maximalist: everything should be a hyperlink

Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention. 

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In 2013, Alex was a futurist for education in SAP. Tried to do some research on how the education industry was going to transform with new technology. This prompted Alex to start a company in the education space. Alex and his co-founder came up with a "billion dollar" startup idea to transform education by combining Coursera + Twitter into a new pr... See more

As the amount of content grows, so does the market for credible curators.

A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more

Even The Platforms Want To Be Creators Now

google is basically now a reddit search wrapper.

Alongside high profile successes — such as best-selling cookbooks, as well as partnerships with major American retail giants [Walmart] and [Macy’s] — BuzzFeed is also helping to design products for other companies. It’s an approach that some UK publishers — like [Hearst UK], [Jungle Creations] and [Highsnobiety] — are [also pursuing]. In BuzzFeed’s... See more