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Jonah Peretti, co-founder and CEO of Buzzfeed, sent this memo in 2019 to his employees and other close friends and associates to share his vision on how to save the internet.
Sriram Krishnan • How to Save the Internet
Subtitle: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution
Jonah Peretti • Negations: Capitalism and Schizophrenia
use AI to give users agency instead of stealing their agency.
Jonah Peretti • The Anti-SNARF Manifesto
Peretti’s solution to that problem, it turns out, sounds a whole lot like a combined BuzzFeed/HuffPost — publications that are widely distributed, supported by advertising, and free:
Vox • BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
“Hits don’t always lead to revenue,” Jonah Peretti told Ad Age in a follow-up story about the difficulty of translating virality to revenue.