Sublime

Peretti’s solution to that problem, it turns out, sounds a whole lot like a combined BuzzFeed/HuffPost — publications that are widely distributed, supported by advertising, and free:

Jonah Peretti, co-founder and CEO of Buzzfeed, sent this memo in 2019 to his employees and other close friends and associates to share his vision on how to save the internet.

The Times, Peretti allowed, has since refined a very good subscription business model, which has allowed it to make better journalism by hiring more and better talent. This is not a controversial opinion. But the next part may be: The New York Times, Peretti argued, can’t really be called “the paper of record” anymore — because of that same subscri... See more

Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires

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In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”