Sublime
An inspiration engine for ideas
THE POWER OF OBSERVABILITY
Jonah Berger • Contagious: Why Things Catch On
Virality: Over 50% of your new customer acquisition today is through word-of-mouth, customers are naturally telling their friends and family about your product, and you’ve run a handful of successful experiments that increase this behavior.
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
MOST E-MAILED LISTS AND THE IMPORTANCE OF SHARING
Jonah Berger • Contagious: Why Things Catch On
MAKING THE PRIVATE PUBLIC . . . WITH MOUSTACHES
Jonah Berger • Contagious: Why Things Catch On
FROM MARS BARS TO VOTING: HOW TRIGGERS AFFECT BEHAVIOR
Jonah Berger • Contagious: Why Things Catch On
- Triggers
Jonah Berger • Contagious: Why Things Catch On
BUZZING FOR BZZAGENT
Jonah Berger • Contagious: Why Things Catch On
Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
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