Sublime

As light users in your audience attend additional events or become more regular consumers of your content…

Some highlights have been hidden or truncated due to export limits.

anchors serve as nudges.

The key, then, is to not only make something viral, but also make it valuable to the sponsoring company or organization. Not just virality but valuable virality.

Dale Carnegie’s How to Win Friends and Influence People for sales, Andy Grove’s High Output Management for CEOs, or Robert Cialdini’s Influence for marketing and personal relationships.

Those who were able to create wealth were a new kind of innovator: behavioral innovators. Innovation is often conceptualized at the level of products and services, business models, or competencies. Behavioral innovators pushed the boundaries at a higher level. They made novel, different, innovative sets of decisions compared to current rivals and h

Remarkable things provide social currency because they make the people who talk about them seem, well, more remarkable.

All of which is to say a simple fact: if you want to go viral, it must be baked into your product and the experience.

The most promising ideas begin from novelty and then add familiarity, which capitalizes on the mere exposure effect we covered earlier.

WHAT MAKES FOR AN EFFECTIVE TRIGGER?