Sublime
An inspiration engine for ideas
Nilay Patel • NilayPatel tells Decoder guest host Hank Green why blogs are still great
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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media, research, and analysis.
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium

Metalabels will be the tastemakers of the internet
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Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Ivan Vendrov • The Tyranny of the Marginal User
mean anything at all. On the front page of the gray old Times, I’m liable to encounter a chatty article about frying with propane gas. CNN lavished hours of airtime on a runaway bride. The magisterial tones of Walter Cronkite, America’s rich uncle, are lost to history, replaced by the ex-cheerleader mom style of Katie Couric. One reason the notion
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