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John Berger / Ways of Seeing , Episode 1 (1972)
youtube.comIn John Berger’s Ways of Seeing, Berger describes the relation between what we see and what we know, more precisely arguing that what we know impacts what we see (and vice versa). Talking about the ubiquitous abundance of images and their increasingly ephemeral, insubstantial, and available meaning, he says, “If the new language of images were used
... See moreIda Josefiina • What We See and What We Know
Chapter 1 of Ways of Seeing by John Berger
ways-of-seeing.com
to whom does the meaning of the art of the past properly belong?
John Berger • Ways of Seeing (Penguin Modern Classics)
Ways of Seeing by John Berger
ways-of-seeing.com
When a painting is reproduced by a film camera it inevitably becomes material for the film-maker’s argument.
John Berger • Ways of Seeing (Penguin Modern Classics)
Everything publicity shows is there awaiting acquisition.
John Berger • Ways of Seeing (Penguin Modern Classics)

When the camera reproduces a painting, it destroys the uniqueness of its image. As a result its meaning changes. Or, more exactly, its meaning multiplies and fragments into many meanings.