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Page and Brin added a clever twist by weighting the importance of each link by the number of pages that in turn linked to each of the pages that
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
What is important, and usually not clearly visible, is the performance of one keyword across all search engines! This happens because every search engine uses a different algorithm to power its paid or organic search, and thus different keywords perform differently across search engines.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
They surmised that these links could be used to build an index of all the content out there—one where the “best” page on a given topic was the one that had the most other pages linking to it.
Andrew McAfee, Erik Brynjolfsson • Machine, Platform, Crowd: Harnessing Our Digital Future
Bloomberg is an example of the classic Web 2.0 business maxim “come for the tool, stay for the network.” But the inverse trajectory, from which this essay takes its name, is now just equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social... See more