Sublime

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

The Chief Business Officer can be know as the "Chief Get-shit-done Officer" or the main interface between customers, partners, and investors

he worked as Netscape's product manager to pivot the server product line. Microsoft's IIS had all the features they had, was five times faster, and was free. Mike Homer and he worked furiously to acquire and partner. they beat Microsoft and grew the server line to $400M.