Sublime

The air outside rumbles as planes lift into the sky, while inside garbled announcements blare over the loudspeaker. Somewhere behind me, an older woman speaks in sharp, staccato Italian. But I don’t look away from the curb, my eyes trained on the crowded sidewalk outside the terminal, searching for her, anchoring my belief—and my entire future—on t

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Rogers was one of the first pop stars to achieve fame by unintentionally captivating the Internet, and, strangely, she was also one of the last. These days, virality is not so much a lightning strike as a marketing scheme, reverse engineered by executives and masquerading as serendipity. A. & R. representatives often scout new talent by dissect... See more