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Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The brand credits the group with helping to co-create one of its now-top-selling products.
Sara Wilson • The Era of Antisocial Social Media
honesty, trust, and congruity as the centerpiece of their brand strategy.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Invest in people, not companies
Brian Norgard • The Pomp Podcast on Apple Podcasts
Under an editor’s hand, knowledge brings a competitive edge. It expounds and justifies a point of view or positioning. But not just as a white paper, but rather as a dynamic program.
Miles Young • Ogilvy on Advertising in the Digital Age
It is headquartered in the prestigious office building known as Black Rock.
Malcolm Gladwell • Outliers
McElory's famous memo sent to dedicated brand teams at P&G.