Sublime
An inspiration engine for ideas
To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Now, Apple—fortunately—is one of the half a dozen best brands in the whole world. Right up th
Ken Segall • Insanely Simple
in the twenty-first century, the most disruptive, profitable, and valuable path to advantage isn’t differentiating stuff, but making a difference to people, communities, and society.
Umair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
Gibson Biddle • Branding for Builders
Yes, I take a different view when it came to my role as CFO and COO. Don’t just reduce risk and cut costs—make it everyone’s job to maximize expected value while reducing risk. Also, a lot of people think in terms of tradeoffs, of either/or. But anybody can do the either/or calculation. The companies that win are thinking and.
Tarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication
... See moreJohn Markoff • Whole Earth: The Many Lives of Stewart Brand
(As his predecessor John Pierpont Morgan had said about a banker’s reputation at the Pujo hearings in front of the House Banking and Currency Committee in 1912, “[It] is his most valuable possession; it is the result of years of faith and honorable dealing and, while it may be quickly lost, once lost cannot be restored for a long time, if ever.”)