Sublime
An inspiration engine for ideas
The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
@patrick_oshag I think with so much data and algorithmic-everything, the value of hand curation will continue to increase. 1,000 movies the computer suggests are not as compelling as 1 movie from a person I trust.
I think there must be an analytical corollary to this, but I'm not yet sure what
Simon Sarrisx.comA “small giant” is a company that chooses to optimize for mojo instead of growth.
Small Giants // Metamuse podcast episode 24
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
amazon.com
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
amazon.com
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
As a marketing executive, I view business as one of the greatest adventures of the human enterprise—if not the greatest. But I am not just a businessman: I am also an unapologetic romantic.
Tim Leberecht • The Business Romantic
The fundamental message of marketing must change from "we want your money" to "we share your interests".