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An inspiration engine for ideas
The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
@patrick_oshag I think with so much data and algorithmic-everything, the value of hand curation will continue to increase. 1,000 movies the computer suggests are not as compelling as 1 movie from a person I trust.
I think there must be an analytical corollary to this, but I'm not yet sure what
A “small giant” is a company that chooses to optimize for mojo instead of growth.
Small Giants // Metamuse podcast episode 24
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
amazon.com
Minding the Store by my new contact Stanley Marcus. “It changed my life,” Steve says. “It helped me find my calling as a merchant. It showed me that being a merchant could be a noble thing, something more than just selling stuff to people.”
Gene Stone • Love Is the Killer App: How to Win Business and Influence Friends
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
As a marketing executive, I view business as one of the greatest adventures of the human enterprise—if not the greatest. But I am not just a businessman: I am also an unapologetic romantic.
Tim Leberecht • The Business Romantic
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
We took some capital from investors in order to invest ... See more