Sublime

For my purposes, the attention economy is as simple as the buying and selling of attention. There’s the micro, literal version of that, which is “engagement,” a measure of how much time someone spends in an app and how much they engage with it. But I think a broader definition of the attention economy is kind of like — as I personally experience i

“I want to think about time in a shared way,” Odell said. “What becomes possible collectively when you remove the grid, and stop thinking about it as little bits of time currency in each individual person’s time bank, and that all you can do is hoard it.”

When overstimulation has become a fact of life, I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out, or if that bothers you, #NOSMO, the necessity of sometimes missing out.

“The villain here is not necessarily the internet, or even the idea of social media,” she writes. “It is the invasive logic of  commercial  social media, and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.” The business model of platforms like this — which rely on advertising and clicks and “en