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Having something for everyone gets you acquisition.

Having everything for someone gets you retention .

Choose wisely.

Des Traynor • Tweet

How the Greatest Entrepreneurs Hire (h/t David Senra)

Steve Jobs stated that each new hire became a percentage of the company, so why wouldn’t you take the time to find all A-players?

David Ogilvy, as an already established businessman, would see advertisements that he liked and then cold call the person who made the ad — this is how he sourced his t

Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornstein forerunnerventures.com

(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common: - High margins & high AOV - Business model is focused on retention - Cross-border activation is simple - Product is a consumable & impulse buy

Faheem Siddiqi

twitter.com

Rory Sutherland on Lenny’s Podcast:

Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology

Love this from Joshua Kushner’s interview on Patrick O’Shaughnessy‘s Invest like the Best: Patrick: How do you balance or reconcile participating in a $2b round for stripe with a 2m check into a seed company? Joshua: They are equally concentrated - not in magnitude of capital but in emotional commitment to concentration. We don’t do a lot but wh... See more

Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high

Kat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts

Differentiation in the Sea of Sameness 👑

andjelicaaa.substack.com andjelicaaa.substack.com

“I kept my idea a secret from anyone who could not directly help to move it forward. That was my gut instinct at the time, but it’s now one of the best pieces of advice I have to give. Ideas are the most vulnerable at the moment you have them; that’s also the time people are most inclined to run around seeking validation from everyone they know. Di