Sublime

But Bezos was going on gut and experience. He knew that Super Saver Shipping had changed customers’ behavior, motivating them to place bigger orders and shop in new categories.

But gradually Wilke’s organization got better at combining multiple items from a customer’s order into a single box, which saved money and helped drive down Amazon’s transportation costs by double-digit percentages each year.

Driven and often intimidating to underlings, Covey became an intellectual foil to Bezos and a key architect of Amazon’s early expansion.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” —JEFF BEZOS, CEO, AMAZON.COM

The best decisions that Bezos made were intuitive, gut-drive decisions and not math-based decisions

Differentiation is survival; maintaining and increasing differentiation requires an enormous amount of continuous energy because the universe wants you to be typical  

one did not work with Jeff Bezos; one worked for him.