Sublime
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In the late 1970s, Jef Raskin, a pioneering technologist who was one of Apple’s earliest employees, sketched out a radical vision for the future of computing.
Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more
Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more
20 years ago, Jef Raskin (the founder of the Macintosh project) asserted that the desktop interface strategy was “inefficient and inhumane.”
UX Collective • The desktop metaphor must die

Steve Jobs calling to build Apple "slowly and carefully"
Powerful to see that led to a 3 trillion dollar company
start [Folk Computer]
folk.computer![Thumbnail of start [Folk Computer]](https://s3.amazonaws.com/sublimeinternet-public-storage-production/media/images/thumbnails/curation/0c280767/thumbnail.png)
Bret Victor, beast of burden
worrydream.com
When Jobs arrived back at Apple, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. General managers ran the Macintosh products group, the information appliances division, and the server products division, among others. As is often the case with decent... See more