Sublime

This means that a smaller brand has a lower chance than a bigger brand of being linked to a modified attribute, even among its own buyers.

a strong brand , a cool design , user-friendliness, and system integration. That combination resulted in much higher customer-perceived value , higher prices, higher volume , and astronomical profits.

new clients are worth more to the firm than the value of the initial engagement, because they offer the potential for additional future revenues.

Depuis quelques années, pour schématiser, la protection sociale est donc influencée par deux mouvements. Le premier, juridique, favorise unilatéralement l’accroissement de la part marchande de cette protection sociale (prestations et services), sans faire de vraie place à une part d’économie dite « sociale et solidaire » [Barbier, 2017b]. Ceci est

professional service firm is the ultimate embodiment of that familiar phrase “our assets are our people.” What a professional service firm sells to its clients is frequently less the services of the firm per se than the services of specific individuals (or teams of individuals).

Rather than relying on individual talents, the firm would need to create more of an institutional reputation, based not only on the “raw” talent of key individuals but on the ability of the firm to bring to bear its collective knowledge derived from past engagements.

The key, then, is to simply measure your annual repurchase rate. Identify every customer who purchased in 2014, and simply measure the percentage of customers who purchase again during 2015.