Sublime

Today, the intellectual capital barrier is showing cracks. Yesterday’s patents are losing their value as companies leapfrog each other in a constant race to innovate. Not only that, using intellectual property as a barrier can sometimes hurt companies rather than help them, since it can slow the growth of the business ecosystems

Growing by 25 percent and adding 25 percent more partners is not a bad result but it does not further the goal of improving profit per partner. To do that, we must break one of the two conditions imposed; either bring in work that has higher fee levels than the firm’s current average, or find ways to service the firm’s work with higher leverage. Th

The results across TOM and spontaneous awareness responses show that: •no brand reaches 100%, with even Coca-Cola only reaching 90% spontaneous Brand Awareness stability; that is, 90% of those who said Coca-Cola unprompted for the first interview repeated Coca-Cola as an unprompted response at the second interview three weeks later •TOM is less sta

Experience has shown that it is difficult, if not impossible, for one part of the firm to create a strong “frontier expertise” reputation when the firm is already well known as a low-cost provider.

Olivier avait un défi immense à relever : créer de toutes pièces une marque et assurer sa notoriété. Sans visibilité, la meilleure technologie et le meilleur service ne servent à rien.

Young professionals view a short period of time at such firms as a form of “post-postgraduate” degree, and often leave for prime positions they could not have achieved as quickly by another route.