Sublime

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense

Punch Card Investor • LVMH and the Luxury Strategy

#080 ✰ "LE NEW CONSUMER" manifesto

Mathilde Baillet objet.substack.com

Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more

Fabian Faurholt Csaba • Redefining luxury: A review essay

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam

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Smart Brevity: The Power of Saying More with Less

Mike Allen

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Managing the Professional Service Firm

David H. Maister

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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 1 highlight

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