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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
amazon.com
According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense
Punch Card Investor • LVMH and the Luxury Strategy
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
Monetizing Innovation: How Smart Companies Design the Product Around the Price
amazon.com
Maybe the best book dedication ever (Brunello Cucinellis book on Solomeo)
I’ll await your Loro Piana response @DanielSLoeb1
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 1 highlight
amazon.com
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.