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Yancey Strickler argues that the way we see our self influences what we perceive as valuable - a concept he further expands through Metalabel and his idea of post-individualism.

Yancey Strickler • This Could Be Our Future by Yancey Strickler: 9780525560845 | PenguinRandomHouse.com: Books

I count myself among a growing number of scientists who believe that the construction of self identity is not much better than the Lo-fi representations of other people we hold in our heads.

Gregory Berns • The Self Delusion

Of the many emerging descriptions of our social brain, for me the simplest and most elegant is the highly regarded Social Baseline Theory of Lane Beckes and James A. Coan, two researchers at the University of Virginia.

Bruce Springsteen • Us: Getting Past You and Me to Build a More Loving Relationship (Goop Press)

Nobody knows how consciousness works – but top researchers are fighting over which theories are really science

Tim Bayne theconversation.com

identity politics—belonging to one’s group and fighting the other group—is part of humanity’s deep human nature.

Jeffrey D. Sachs • The Ages of Globalization: Geography, Technology, and Institutions

“Individuals have two fundamental and competing human needs — the need for inclusion and the need for differentiation — that can be met by membership in moderately inclusive (optimally distinct) groups.”

Joey DeBruin • Communities Aren’t Buckets -- They’re Clouds

Tribal affiliation turns off more brain cells than any other activity

Tim Ferriss • Legendary Investor Bill Gurley on Investing Rules, Finding Outliers, Insights from Jeff Bezos and Howard Marks, Must-Read Books, Creating True Competitive Advantages, Open-Source Strategies, Adapting Mental Models to New Realities, and More (#651) - The Blog of Author Tim Ferriss

factors that reduce sensitivity to exclusion, such as being given social support or a more avoidant attachment style (a cool social style), reduce activity in these brain regions.

Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships

Optimal distinctiveness is the theory that layering multiple affiliations into one identity can be predicted both mathematically and intuitively; in essence, humans are always balancing the need for inclusion and the need for differentiation.