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you’ve got a hero who’s just putzing around, waiting for something to happen. (Very boring plot.)

Jessica Brody • Save the Cat! Writes a Novel: The Last Book On Novel Writing You'll Ever Need

The art of story is the dominant cultural force in the world, and the art of film is the dominant medium of this grand enterprise. The world audience is devoted but thirsting for story. Why? Not from a poverty of effort. The Writers Guild of America script registration service logs over thirty-five thousand titles yearly. These are only those that

Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting

which pieces of your art make it to viewers. On YouTube, however, he could release his videos directly to his fans. He could line up subscribers. He could reach people directly on social media and via email. Online, he has a platform—one he owns and operates, no middlemen allowed. And you know what? It works to great effect. For over a year he put

Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts

Focus on SETUPS AND PAYOFFS.

Daniel Calvisi • Story Maps: How to Write a GREAT Screenplay

Media scholar Henry Jenkins, in his 2006 book Convergence Culture, cites a conversation with an experienced screenwriter that reflects this shift in Hollywood: “When I first started, you would pitch a story, because without a good story, you didn’t really have a film. Later, once sequels started to take off, you pitched a character because a good c... See more

terry nguyen • Dirt: Worldbuilding, Pt. 1

But what if the next Stars Wars isn’t created by George Lucas, but by a group of people on the internet? What if the next Marvel isn’t the brainchild of Stan Lee, but is crowdsourced by thousands of tokenholders? What if Pixar fans could vote on the next Pixar character, and reap the rewards of that IP’s profit? What if the next Bachelor isn’t crea... See more

Rex Woodbury • Mad Realities and the Rise of User-Owned Content

"content is kind, distribution will be everywhere."

Bob Iger • Creators, Creativity, and Technology with Bob Iger

Jacob Walker

@jakewalker

In reviewing dozens of MrBeast videos from over the years, Donaldson has nearly erased himself as a person from his episodic output. If viewers don’t really see him having fun, that’s by design. Donaldson has outright said he sees “personality” as a limitation for growth, once noting in a podcast that hinging your content on who you are as a person... See more