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distribution competition. Advertisers will be able to efficiently and effectively target their messages to just their desired
Jason Kilar • Jason Kilar on Hulu and content
Jason Hall
@jasonrhall
Jason said, “‘Television is a medium because it’s neither rare nor well-done.’ Isn’t that how that saying goes?”
Curtis Sittenfeld • You Think It, I'll Say It: Ten scorching stories of self-deception by the Sunday Times bestselling author
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
they lacked a way to let videos play everywhere else on the web. YouTube had found a way.
Mark Bergen • Like, Comment, Subscribe
and it uses big data tools to keep track of who’s watching it on what screen.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Their online strategy, if you strip away the fancy Flash veneer, replicates their TV strategy.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
The above trends are a reality and we believe the wise move is to find ways to exploit these new trends and leverage them to build great businesses. History has shown that incumbents tend to fight trends that challenge established ways and, in the process, lose focus on what matters most: customers. Hulu is not burdened by that legacy.